and now four generations later we’re one of New Zealand’s leading smallgoods producers. Still passionately family run in Bulls in the Rangitikei district, we employ over 150 local staff and we’ve invested in state of the art manufacturing and equipment to produce quality meats for you.
It all started in the family butcher shop owned by George Davis, in Broadway, Palmerston North. George’s sons, Russell and Allan Davis, set up Cobblestone Bakeries producing pies and bakery products for local dairies.
Cobblestone Bakeries sold to a large multinational food company. Allan then started Farmland Meat Company and purchased the 800-acre property where Farmland is today.
The farm was developed to include services and water supply, and the first factory was built for pre-packed produce.
The factory was extended to include production of meats, including pre-packed corned silverside and marinated steak range supplied to supermarket butcheries. Also developed cooked ham and deli meats products and built a new temperature controlled distribution centre.
Major expansion of the plant took place to more than double capacity. The distribution centre was also extended to increase storage capacity by 300%.
Investment continued in plant to upgrade amenities and technology, including new equipment to cater for convenience packs, and the launch of Deli Cut and Lunch Club pre-packed meats ranges.
The fourth-generation enters the company. Directors, Garth and Reuben's daughters are now employed within the business across Accounts, Operations and Marketing departments.
from our humble beginnings to today and beyond, we’ve always been committed to quality and innovation – look for our Farmland products at the deli counter and chilled meats department in supermarkets throughout the country.
Farmland are proud of our heritage and the way we do things with the utmost love, care and attention. We take great pride in selecting the best quality meats and preparing them ready for your enjoyment. We ‘honour the meat’ so you can honour it in your own way.
Farmland cares about animal welfare. All our beef and lamb products are free range. We produce our pork products from Barn Raised, Free Farmed and Free Range pork, from both New Zealand and imported from other reputable countries.
Consumers deserve to know how the animals are farmed, which is why Farmland states clearly on our pork products if the pork is from New Zealand free farmed or free range raised. If a product does not show these details it will be produced from imported barn raised pork.
Barn raised pigs are prevalent in countries with cold climates, as pigs do not survive snow and icy conditions. Farmland work with suppliers in Europe, Canada and the USA that have minimum standards for animal welfare. We support companies that clearly demonstrate a commitment to animal welfare throughout the whole process from the breeding, raising, transportation and processing of their animals.
In short, Farmland has a reputation for quality products and we do this by partnering with companies that are at the top of their game. If a meat company is going to succeed in the future, it must take care of the animals and be able to produce good quality consistently. It’s only then that we at Farmland can create the great products consumers have come to expect from us over the past 50 years.
At Farmland, we use water sourced from our own wells on the farm, up to 262m below the surface. Tested for quality, filtered and softened, we then use this water as needed in our production plant – it’s what helps make the Farmland difference.
We're also putting our stamp on creating a more sustainable future for NZ by creating our freshly redesigned Just Cut and Country Pride packaging from NZ sourced recycled #1 RPET plastic, to find out more read our media release here