It all started in the family butcher shop owned by George Davis, in Broadway, Palmerston North. George’s sons, Russell and Allan Davis, set up Cobblestone Bakeries producing pies and bakery products for local dairies.
Cobblestone Bakeries sold to a large multinational food company. Allan then started Farmland Meat Company and purchased the 800-acre property in Bulls, Rangitikei where Farmland is today.
The farm was developed to include services and water supply, and the first factory was built for pre-packed produce.
The factory was extended to include production of meats, including pre-packed corned silverside and marinated steak range supplied to supermarket butcheries. Also developed cooked ham and deli meats products and built a new temperature controlled distribution centre.
Major expansion of the plant took place to more than double capacity. The distribution centre was also extended to increase storage capacity by 300%.
Investment continued in plant to upgrade amenities and technology, including new equipment to cater for convenience packs, and the launch of Deli Cut and Lunch Club pre-packed meats ranges.
The fourth-generation enters the company. Directors, Garth and Reuben's daughters are now employed within the business across Accounts, Operations and Marketing departments.
The company takes on a brand refresh – New logo and consistent branding across all packaging making it easy for consumers to identify quality Farmland products throughout the supermarket.
Bryce Street, Whanganui site is purchased to further production & storage capacity to accommodate increased growth and demand.
Alderman Place, Auckland distribution facility purchased. With capacity for 1400 pallet spaces this will improve storage, distribution and customer service from Taupo north.
At Farmland, we use water sourced from our own wells on the farm, up to 262m below the surface. Tested for quality, filtered and softened, we then use this water as needed in our production plant – it’s what helps make the Farmland difference.
We're also putting our stamp on creating a more sustainable future for NZ by creating our freshly redesigned packaging from NZ sourced recycled #1 RPET plastic, to find out more read our media release here